About

Danny Ghitis | Founder, Full Frame Coaching




This isn’t about me, it’s about you. Sure, I could list my credentials—ICF-certified coach, trained in Positive Psychology and Resilience, working with Fortune 500 executives. But those titles don’t tell you what matters. What matters is that when you work with me, you will unlock your full potential and take your leadership to a whole new level.
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With a background as a photojournalist, including time with The New York Times, I’ve developed a unique ability to see beyond the surface and understand what drives people. I bring that same deep observation and creativity into our work together, helping you navigate complex leadership challenges with clarity and confidence.
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This process isn’t easy—it’s transformative. Together, we’ll create a path that aligns with your true values and leadership vision. You won’t just achieve your goals—you’ll create a new way of leading that feels sustainable, effective, and true to who you are.
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Let’s talk.
Method
In our work together, I use a non-directive coaching approach rooted in ICF (International Coach Federation) principles. I won’t give you the answers—you already have what you need within you. Instead, I’ll help you uncover your own solutions by tapping into your strengths, values, and experiences.
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With a foundation in positive psychology, I focus on building what’s already going well and helping you expand on it. You’ll learn to approach challenges from a strengths-based, solution-oriented perspective, which allows for more sustainable growth and fulfillment.
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Drawing from my background in photojournalism, I bring a unique storytelling approach to coaching. I believe that understanding your own story, your journey, and how everything connects is a powerful tool for growth. My experience as a journalist taught me to dig deep, ask the right questions, and see things from multiple perspectives—skills I now use to guide you toward your leadership potential.
This isn’t about advice—it’s about guiding you to find the answers that are already there. Through collaborative, insightful conversations, you’ll gain clarity, confidence, and a deeper understanding of how to move forward.
With this approach, you’ll have everything you need to lead with purpose, creativity, and authenticity—long after our work together.